Search engine optimization is a process of improving the visibility of your website on search engines. This is done by optimizing the on-page and off-page elements of your website. 

SEO is the process of improving a website’s ranking in search engines. The result is increased traffic and website visibility.

SEO is an acronym for search engine optimization (sometimes called “search engine optimization”). It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.